I started MarTech Collaborative because over the years of leading marketing teams, the lines between Marketing and Technology have become more and more blurred. Marketing and technology are no longer independent business needs. Marketing is built on customer experience, and that experience is largely driven through technology and online media.
This digital experience from customers has driven their expectations from those they do business to new levels. With the amount of data available about customers, they expect companies to know enough about them to customize their messages and deliver timely and relevant content. To accomplish this, companies have to be able to harness data through a robust CRM (Customer Relationship Management) and transform that data into relevant and actionable messages.
It doesn’t stop there. Websites, mobile platforms, video production, social media online marketplaces, GIS (Geographical Information Systems), demographic and psychographic tapestries; these are all additional critical data points that need to be harnessed and brought into your CRM to become a powerful single source of truth for your business or agency.
Connect with other non profits using Salesforce: www.facebook.com/groups/667684953922932
Connect with other JCC and YMCA agencies using Salesforce: www.facebook.com/groups/JCCYMCASalesforce
Salesforce Consulting and Admin Services
Are you mired in a pile of endless excel documents to track your customer data, sales, volunteers or other business critical information.
Salesforce is the world’s #1 Customer Relationship Management (CRM) today. And it does so much more than just manage your customers. It’s robust API and expansive developer community have made it the best business management platform on the planet.
We can help get your business organized and harness big data to grow your business. And if you’re a non-profit, we can show you how to get up and running on Salesforce for free!
Traditional Marketing Support Services.
MarTech Collaborative can lead your traditional marketing campaign, as well as an integrated, cross channel digital campaign. We will work with you to understand your needs and desired outcomes through a mix of strategy and branding, print and production, direct mail, design and layout services and more.
Digital Marketing
In today's marketplace, if you don't exist online, you don't exist at all. Whether you're starting from scratch, need a redesign or looking to improve your online presence, MarTech Collaborative can get you to the next level with the right mix of web design, social media, email marketing, paid and organic SEO, Google Analytics and more.
Technology
Customer experience today hinges on their experience with your company. Your sales rely on their ability to process a smooth transaction and elimination the friction points in that process.
MarTech Collaborative can help you to find the tools you need for your business to grow and provide the best possible experience for your customers.
From CRM suites, email marketing platforms, credit card processing technologies, integrated web solutions and more, MarTech Collaborative can guide you through the vast array of options available.
GIS: Geographic Information Systems
Visualize Your Data.
MarTech Collaborative can provide a wide range of digital mapping and Geographic Information Systems (GIS) services, helping organizations better understand their customers and market.